Our target audience are 16-19 year old boys, they're hedonistic and enjoy spending money and enjoying the company of girls. They're interested in looking good and tend to wear Lynx or Adidas Deodorant.
They invest in brand names such as Henleys and Gio-Goi as to make themselves more attractive to females, these are expensive brands and they get the money from their part-time work at the local restaurant, possibly McDonalds.
They don't tend to buy magazines, but if given the opportunity will pick up the last issue of Nuts or FHM to check out the eye candy.
Music taste is varied as they tend to like the high energy chart music played in their favourite club, but they tend to secretly listen to rock music, possibly bands such as linkin park.
They like spending lots of time out with the lads at the local club, however as soon as they turn the legal age the magic is lost and they begin to spend more and more time at home.
When not at college or out with mates they tend to be at home, playing call of duty.
They don't like to be seen doing well at college and studying, and they tend to drop out after the first couple of months, they then take to a more hefty part time job and begin earning money so they can go out and buy drinks all evening, probably only for them, but also for their female counterparts.
They want to be rich and well known with plenty of beautiful women at their disposal, however they are incapable of being motivated and working towards their goal.
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